ABOUT
I’ve been designing since I was a kid,
long before I had the language for what design actually was.
I studied graphic design at the University of Derby, grew through agency work, and built my early career inside branding, campaigns and digital art direction.
Over time, that work expanded into product, UX/UI, systems and front-end thinking.
Today I work as a full-stack creative,
product designer and builder — bringing together visual direction, structure, product thinking and execution to help teams turn complex ideas into clear digital experiences.
[Core principles
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Clarity
Taste
Structure
Curiosity
Ownership
Consistency
Honesty
Speed
These words guide how I think, build, and collaborate. They shape MY process, define MY standards, and show up in every project I deliver.
[What I do
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[WORK HISTORY
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From campaigns and brand systems
to product design, front‑end and AI workflows.